Close to 3.5 million homes in Hungary now receive a pay-TV service of some description.

Data published by the regulator NMHH show that as of the end of July there was an estimated 3,441,000 such homes, covering the entire market.

Between them, the 10 major market players had 3,164,560 subscriptions.

The eight largest players in the cable/IPTV sector had a combined total of 2,149,799 subscriptions, of which 57% (1,221,771) were digital.

Meanwhile, the three major players in the DTH sector between them had 902,906 subscriptions and the pay-DTT service MinDig TV Extra 111,855.

Regardless of technology, the three leading providers were UPC, Telekom and Digi, with market shares of 26.8%, 25.1% and 24.3% respectively.