A new channel named Bloomberg TV Bulgaria will make its debut on cable and DTH platforms in Bulgaria in October.

According to Capital, the service will be operated by Bulgaria On Air, which has entered into a long-term agreement with Bloomberg.

It will allow Bulgaria On Air to now develop other thematic channels in its portfolio that are not business-oriented.

Bloomberg TV Bulgaria is entirely owned by the Bulgarian joint stock company Investor TV, which in turn is part of the Chimimport group