BBC Worldwide teams with MSM for Indian JV
| 17 September 2015
BBC Worldwide has embarked on a "pioneering" joint venture with Multi Screen Media (MSM), operator of Sony's TV channels in India, to bring BBC Earth to the South Asian country.
Called Sony BBC Earth, the premium factual channel will broadcast to subscribers in HD, and will be available across India in Hindi, English and Tamil, pending regulatory approval.
Pay-TV operator MSM, which owns the majority share of the venture, will be responsible for the channel's programming, marketing and operations, plus sales and distribution.
"This partnership with BBC Worldwide gives us an unparalleled edge in distributing factual programming to viewers across MSM's network in India and to sharing with them, some of the best television content ever," said NP Singh, CEO, MSM.
"Sony BBC Earth will combine information and entertainment in real surroundings, and audiences that crave the virgin thrill and adventure of exploring natural environments, demystifying science and rewriting history will find it difficult to meander away from this channel," he added.
Paul Dempsey, president, BBC Worldwide global markets, said: "This is a pioneering model for us. By working with a respected local partner of the calibre of MSM we can bring BBC Earth's world-class content to a new audience, who we know have a huge appetite for premium factual programming."
The companies first announced their joint intention to bring BBC Earth to India in April 2015.