Sky Sports, Whistle Sports launch social media TV channel


Michelle Clancy

| 18 September 2015

Sky Sports and Whistle Sports have today announced the launch of a new social media channel dedicated to creating original football content for young fans around the world.

Using Sky's popular Soccer AM brand, it is available to watch on multiple platforms, with its own YouTube channel and a presence on Facebook, Instagram, Snapchat, Twitter and Vine.

The content produced will feature new faces such as England Women's footballer Alex Scott, as well as bringing together existing Sky Sports on-screen talent Adam Smith from Soccer AM and Laura Woods. There will be original programming, videos and posts covering football topics such as gaming, fantasy football, stats and skills.

This is the first collaboration between the two since Sky's $7 million investment in Whistle Sports in October 2014.

"Whistle Sports has led the way in producing entertaining digital sports content in the US for some time now with hugely engaged audiences," said Dave Gibbs, director of digital media at Sky Sports. "The new Soccer AM channel on social media is going to do something very different to what football supporters are used to from Sky Sports."

The Soccer AM channel on social media will feature a number of original content strands including event weeks, with quarterly programming focused on specific themes, as well as new regular shows. On a Monday morning it will take a look at the quirky stories from the weekend's football, and the Friday evening show will use data and stats to debate the key upcoming games.

"Young millennial sports fans increasingly use social media to drive their engagement with live sports," said Whistle Sports CEO John West. "Our community of compelling creators have grown to serve that need and engage a growing generation of global sports fans," pointing out that Whistle Sports recently broke an aggregate 100 million global fans and followers across social platforms.