Netflix drives significant Web traffic in Europe


Michelle Clancy

| 18 September 2015

Subscription video-on-demand (SVOD) leader Netflix is making gains in the new European markets it entered late last year, with the service now accounting for almost 10% of peak downstream traffic in Austria and France.

This is according to Sandvine's Global Internet Phenomena Report, which also found that YouTube is the top mobile application in both Europe and Asia Pacific, making it the global leader in mobile traffic.

"The impact that Netflix's and Apple's expansion has had on networks in Europe and Asia should attract the attention of operators around the globe," said Dave Caputo, CEO at Sandvine.

"With Netflix announcing their intention to expand to over 200 countries by the end of 2016 and Apple's Music service gaining popularity, every operator will have to think about how to deal with the increased demand these services will place on their network, and the types of service plans that would best suit subscribers' needs."

Elsewhere in the report, the vendor also makes the prediction that file-sharing traffic share has peaked in Asia Pacific and will begin to see significant declines as more over-the-top (OTT) video services expand to the region.