Hathway, GTPL partner for carriage of cable TV content
| 21 September 2015
Indian multi-system operator (MSO) Hathway Cable and Datacom will work with its subsidiary Gujarat Telelink Pvt Ltd (GTPL) to jointly negotiate content carriage deals with broadcasters for the first time.
The agreement will cover pan-Indian subscription agreements and carriage-cum-placement deals for both digital and analogue cable TV networks. Additionally, Hathway and GTPL will mutually agree commercials to run across all their subsidiaries and related entities with broadcasters.
"Our mutual understanding with GTPL will bring in better synergies with a more focused, proactive approach in order to build clarity within the value chain, avoid duplication of time and effort, thus, paving the way for systematic functioning," said TS Panesar, video business president, Hathway.
Anirudh Singh Jadeja, managing director, GTPL, added: "We are happy to align collectively to negotiate all further deals as it will ensure that resources are best utilised and optimum output is achieved."
The move follows a similar tie-up between Essel Group's direct-to-home operator Dish TV and Siti Cable to increase the power of distribution platforms when dealing with broadcasters.