Prime on song with LCTVI for worldwide distribution



| 21 September 2015

Gearing up for MIPCOM, content firm Prime Entertainment Group has inked a major distribution agreement with the French media group LCTV.

LCTVI owns and operates three thematic channels, all less than three years old, namely: Enorme TV, dedicated to music and comedy content targeted at 15-35-year-olds; Theatre TV, dedicated to the stage; and Discovery. The exclusive distribution deal encompasses LCTV's entire catalogue and ongoing productions covering more than 800 hours of brand new HDTV content never previously released.

Prime is now handling the exclusive worldwide distribution of the pay-TV channels for their original content. It recently signed a deal with Mountain TV for its catalogue of lifestyle, outdoor and discovery programs, and has already been distributing hundreds of hours of sport and wellness from My Sport Channel and My Wellness Channel.

"Our distribution branch has developed a lot for the last three years. Our portfolio of client keeps increasing and they all have needs for more content," commented Prime founder and managing director David Freydt. "Our goal is to keep widening the spectrum of content we have to offer, and to have continuously new material. We are extremely happy that LCTVI chose us for its distribution. [Its] content is great, very high production value, and it reinforces our presence in the field of lifestyle, comedies and magazines, music and art."