Eurosport has renewed its exclusive rights to screen Australian Open tennis through until 2021. The agreement covers broadcast and OTT rights in 50 European markets.
Peter Hutton, Chief Executive Officer, Eurosport said: “The Australian Open is a lynchpin in Eurosport’s extensive portfolio of leading tennis properties and has been so for over 20 years. Eurosport is dedicated to securing exclusive must-have sports and also building and amplifying key existing partnerships, as we are doing with Tennis Australia by securing additional live rights that give the channel a whole month of exclusive top class tennis. This helps Eurosport tell a compelling story and, along with planned enhancements in our on-site production, will result in an exciting viewing experience for tennis fans across the continent.”
The renewed partnership with Tennis Australia starts from 2017 – limited exclusivity applies until 2019 – and includes exclusive live rights to two Australian Open warm-up ATP tournaments, the World Tennis Challenge along with rights to the Hopman Cup. In total, the new deal promises around 300 hours of live coverage on Eurosport’s TV channels and, for the first time, live online coverage of available matches from each event as produced by Tennis Australia.