Horse & Country TV, the UK-based equestrian sports and lifestyle network, will launch a tailor-made channel for Germany later this year.
The broadcaster currently available in the UK, Ireland, The Netherlands, Sweden and Australia has partnered with Deutsche Telekom to launch the German channel. It will be carried on the telco’s IPTV platform Entertain within pay-TV packages Lifestyle and Big TV.
“Germany is not only a key market for equestrian sports and lifestyle with 11 million people expressing an interest in horses, but also the biggest pay-TV market in Europe,” said Heather Killen, CEO of Horse & Country TV. “We hope Horse & Country TV will prove as popular with German equestrian fans as our local channels have in The Netherlands and Sweden.”
Peter Kerckhoff, vice-president content at Deutsche Telekom, added: “Deutsche Telekom is committed to staying in the forefront of new channel concepts and broadening our Entertain offer. The equestrian sports and lifestyle audience clearly represents a large and underserved group in Germany that we are keen to address with this offer.”
The new channel will feature international and national level sports and programming focusing on German equestrian stars as well as shows from its international network, localised for the German audience.
Horse & Country TV will be available at channel 234 on the Entertain platform. The launch is planned for autumn 2015.
The broadcaster unveiled its ambitions to expand into international markets in 2012.