Cisneros' Adsmovil, Sizmek extend mobile programmatic
Juan Fernandez Gonzalez
| 24 September 2015
Sizmek, an open ad management company for multiscreen campaigns, will partner with Adsmovil to expand its mobile programmatic solutions across Latin America.
Powered by Sizmek technology, Adsmovil will now offer a set of integrated mobile advertising capabilities under one roof, meeting the increasing demands of advertisers, agencies and publishers across the region.
The partnership gives Sizmek and Adsmovil a truly competitive edge as it allows clients to take advantage of Sizmek's end-to-end programmatic capabilities, including data, rich media, geo-location, creative units, measurement, attribution and cross-device targeting.
"As mobile penetration and the investment in programmatic continues to rise in Latin America, it is more crucial than ever for advertisers in the region to be able to effectively reach and engage consumers across all devices and screens," said Mike Caprio, global head of programmatic at Sizmek.
Sizmek's mobile programmatic products offer real-time targeting capabilities such as behavioural, contextual, geo-fencing, time and weather-triggered, as well as real-time metrics and audience insights.
"Partnering with Sizmek enables Adsmovil to offer a complete programmatic-buying solution in Latin America," added Alberto Pardo, CEO and founder of Adsmovil, a Cisneros Interactive company. "Advertisers, agencies and trading desks hereby gain access to a unique platform that offers many integrated solutions, including a DSP, data sources, viewability, rich media, tracking and reporting solutions that will simplify purchases, optimisation and decision-making."