MediaTek joins HEVC Advance patent pool
| 24 September 2015
MediaTek, a provider of systems-on-chip (SoC) for mobile and home entertainment devices, has joined the HEVC Advance patent pool.
HEVC Advance, an independent licensing administrator, is designed to offer an efficient and transparent means for accessing and licensing HEVC essential patents.
MediaTek is already one of the contributors to the creation of the HEVC/H.265 video compression standard — so the patents are key to its business, especially when it comes to its plans for 4K Ultra HD.
"The addition of MediaTek will substantially enhance the value of the HEVC Advance patent pool for our customers and is a significant step in realising our goal of bringing HEVC to the global market by providing an efficient and transparent means to acquire necessary and high quality patent rights, at scale, in a fair, reasonable and balanced manner," said Peter Moller, CEO of HEVC Advance. "We continue to make great strides in building a substantial portfolio of high-quality HEVC essential patents available for license as we march toward our official launch in the fourth quarter."
HEVC Advance said that it is also actively soliciting input from market participants and considering adjustments to arrive at a royalty structure that enables continued and rapid adoption of HEVC and brings the associated benefits to stakeholders within the media and technology industries.
"We have received significant market feedback, particularly on content fees, and will adjust fees to support widespread use of HEVC," Moller said.