The Serbian incumbent Telekom Srbija has started to carry both SD and HD versions of Trace Sport Stars.

Operated by the entertainment group Trace, which is majority (75%) owned by Modern Times Group (MTG), Trace Sport Stars is the first channel exclusively dedicated to sports celebrities.

Commenting on the development, Timothée Vidal, VP distribution, said: “Launching on Telekom Srbija is a significant step for Trace Sport Stars global expansion. Development in the Balkan region, one of the fastest growing markets in Europe for the pay-TV industry is a priority for the Trace group. We are delighted to be partnering with Telekom Srbija and have no doubts that our sports entertainment programming will contribute to broaden the traditional channel offer across the region”.