IBC propels Quales to Russia, India, the Nordics


Juan Fernandez Gonzalez

| 25 September 2015

Following Amsterdam's IBC 2015, Quales TV, headquartered in Spain and Germany, is set to make its mark in Russia, Georgia, Kazakhstan, India and Scandinavia.

According to the company, Quales exceeded its expectations during the show, with more than 100 quality visits to the booth, including MAM manufacturers, and global companies like Apple, Microsoft and Playbox.

Quales is now in the process of closing deals with several integrators and third-party products, aiming to improve both products and catalogues. Over five companies are now working with Quales for product integration into their line.

In addition, at the beginning of September, the company entered new business lines: cloud, private brand and service, as well as integrating into Ortana Media Group's Cubix.

In a press release, the company said that its brand image has grown over a short time frame and it considers itself to now be in the top four QC systems in the world. It says it invested in R&D for more than two years before it entered the market in 2015. The company envisages a brilliant future ahead, and considers innovation as a way of life.