Cisneros to distribute Estrella TV worldwide
Juan Fernandez Gonzalez
| 26 September 2015
Cisneros Media Distribution has inked a multi-year deal with Estrella TV, a privately held, minority-owned Spanish-language broadcaster, for worldwide distribution of its content.
Based in California, Estrella TV produces over 40 hours of original programming each week and owns a library of more than 7,500 hours of content and formats. Its includes reality, musical-variety, comedy, scripted drama, talk and game shows, and features top talent from the US, Mexico and the rest of Latin America.
“Estrella TV has an outstanding library of content. And the combination of Estrella TV's quality production with Cisneros Media's existing catalogue of original programming creates a unique and comprehensive offering in the marketplace”, said Marcello Coltro, EVP, content distribution, Cisneros Media.
“Our catalogues complement each other, creating a one-stop shop for content”, added Lenard Liberman, CEO of Estrella TV and its parent company Liberman Broadcasting. “This deal is an important step for Estrella TV as we embark for the first time on the international exportation of our top-rated content.”
The worldwide distribution agreement encompasses 15 programmes and formats, which can be adapted to any market, including Rica Famosa Latina (Rich Famous Latin Woman), Historias Delirantes (Urban Legends), and the prime-time talk-show Noches con Platanito (Nights with Platanito).