Business Bureau opens in Africa
Juan Fernandez Gonzalez
| 26 September 2015
Consultancy and research company for the pay-TV industry, Business Bureau, will expand to Africa's Portuguese-speaking territories, following deals with two content distributors.
“The world is a global village, as McLuhan said, and out of Latin America there are regions with similar languages in which is easier to launch,” said Horacio Genneari, president of Business Bureau.
“Angola, Cape Verde, Guinea Bissau, Sao Tome and Principe and Equatorial Guinea share the same language, Portuguese, and consume content created by Latin America and the US's major producers”.
Hand in hand with two clients, whose names remain unveiled for the moment, looking to expand their business through Africa's pay-TV and over-the-top (OTT) industries, Business Bureau will land in these countries to analyse the markets in detail.
“There are 250 million Portuguese speakers in the world, and 60 million are outside Brazil. There is a great opportunity,” added Agustín Elissondo, customer care director, Business Bureau.