Fox International launches global sales platform


Michelle Clancy

| 27 September 2015

Fox International Channels (FIC) has announced the launch of Fox Media to handle global sales.

The new division will take a comprehensive approach to global cross-platform media buying and sponsorships for Fox, National Geographic and Fox Sports, including native advertising and branded content, across multiple platforms.

It will act as a single point of contact for local, regional and global clients to build campaigns for audiences across FIC’s TV footprint and nearly 130 million unique monthly online users.

“At FIC, we turn the best TV shows into global cultural events; and with the launch of Fox Media, we’re uniquely positioned to deliver them to global, pan-regional and local brands who want to tell a bigger story, both on the big screen as well as the personal screen,” said Hernan Lopez, president and CEO at FIC.

Fox Media can leverage the power of more than 1.825 billion homes, including 245 million homes for Fox, 440 million homes for National Geographic Channel, and Fox Sports, which is the world’s biggest sports television brand, available in 90 million homes.

The Fox Media sales team, helmed by, Simeon Dawes, EVP Ad Sales and Partnerships Asia Pacific and Middle East, and Juan Vallejo, SVP Ad Sales Latin America, will be driving the global sales initiative forward. The team will collaborate closely with the Fox sales team in the US to deliver a worldwide offering, while also supporting regional clients with the same multi-platform campaigns.

“The global partnerships we have executed in the past with Microsoft and Samsung as well as our upcoming campaigns are all excellent examples of the creative, comprehensive, cross-platform solutions Fox Media is able to deliver with our unrivaled reach in the coveted 18-49 demo,” said Deborah Armstrong, EVP, advertising sales and corporate communications Europe, FIC.

“Our goal is to match global brands with Fox, National Geographic and Fox Sports; three of the world’s most powerful media brands, offering distinctive choices by genre, market, audience and media. We provide one-stop access to the Fox world across entertainment, sports and factual programming and deliver global cross-media sponsorships that maximise the winning combination of TV and online.”

Fox’s in-house creative teams will now be known globally as FoxLab and will continue to deliver integrated, a la carte, cross-media campaigns.

“With the expansion of FoxLab to service clients in every part of the world, we’ve become a truly full service creative and content partner, well positioned to offer quality marketing partnership, branded content campaigns and native advertising relevant across all screens. It’s not just about channels any more. We reach consumers across all media,” added Lopez.