Claro drives Colombia to 5MN subs


Juan Fernandez Gonzalez

| 28 September 2015

With over four in ten pay-TV subscribers being owned by Telmex's Claro, Colombia neared five million subs by the end of 2014, according to official figures.

The report from the Comisión de Regulación de las Comunicaciones (CRC) offers figures below those of the very optimistic numbers also published this year which claimed nearly eight million homes were subscribing to pay-TV services in Colombia.

By December 2014, 4.9 million Colombians were paying for TV, 5% more than a year before, which indicates a slow-down after the market rocketed in 2013, said the report.

With 2.13 million subs and a 43.6% market share, Claro is the clear market leader, followed by the merged Une-Tigo with 1.04 million subs and a 21.2% share. DirecTV is Colombia's third largest player, with 986,000 subs and a 20.1% share.

The AT&T-owned DirecTV represents the sole growth for direct-to-home (DTH), as Colombia, unlike many other Latin American territories, has a stronger presence of cablecos.

Coming after DirecTV are the local operators Coltel (389,000 subs and a 7.9% market share), Global TV (72,300, 1.48%) and ETB (17,000, 0.35%).