Amazon launches Fire TV sticks in Japan


Rebecca Hawkes

| 29 September 2015

Online retailer Amazon will introduce its Fire TV plug-in devices in Japan in October, to enable access to films and TV shows from a range of video-on-demand (VOD) service providers via an HDTV set.

The Amazon Fire TV player and sticks will allow the reception of VOD content on a TV from Hulu, Prime Video, GYAO!, Netflix, Amazon Video,, Niconico, Video Market and more.

The Amazon Fire TV streaming media player features a 64-bit, quad-core processor and a dedicated graphics engine, and comes with 2GB of memory and support for 4K Ultra HD content and HEVC. It has 8GB of on-device storage as well as expandable storage via a microSD card slot for up to 128GB of additional storage for downloaded apps and games. The product, which will ship to Japan from 28 October, is now available for pre-order for ¥12,980.

The Amazon Fire TV Stick, which will also be shipping at the end of October, is available in two configurations costing ¥4,980 and ¥6,480. It has a dual-core processor, 1GB of RAM, Dolby Audio, 8GB on-device storage and Wi-Fi support.