Ti'ao Dongli spends US$1.25BN on Chinese Super League TV rights


Rebecca Hawkes

| 29 September 2015

Beijing sports broadcaster Ti'ao Dongli has acquired the television rights for Chinese Super League (CSL) football for a five-year period beginning 2016 for a reported 8 billion (US$1.25 billion).

The CSL, which is second only to the English Premier League in terms of cash spent in the recent transfer market, is undergoing an ambitious plan supported by the Chinese Government to raise the standard of Chinese football, reports Xinhua.

"Although the price is higher than we thought in the first place, it showed that CSL has gained recognition and respect from the market," Huang Yan, general manager of CSL soccer team Liaoning Hongyun, told the Chinese news agency.

Ti'ao's general manager Zhao Jun said the company has invested heavily in the long-term broadcasting rights as it expects China's sports industry to be profitable in the future, "especially in the soccer leagues".

The CSL was created after rebranding the Chinese Football Association's Jia-A League in 2004.