Almost 200MN Americans watched online video in August


Michelle Clancy

| 29 September 2015

Desktop-based online video made a whopping leap in US in August 2015 as 191.5 million Americans tuned in.

According to the latest comScore Video Metrix for the US, Google Sites ranked as the top video content property, BrightRoll Platform was the top video ad property, and VEVO topped the list of YouTube partner channels.

Google Sites, driven primarily by video viewing at, ranked as the top online video content property in August with 168.4 million unique viewers. Facebook ranked No 2 with 88.9 million viewers, followed by Yahoo Sites with 48.3 million, Vimeo with 43.2 million and VEVO with 43 million.

When it comes to ad reach, BrightRoll Platform ranked No 1, serving ads to 36.7% of the total US population in August. Google Sites came in second with 30.6% reach, followed by AOL, Inc with 27.3%, LiveRail with 25.6% and Altitude Digital with 23.5%.

And finally, the August 2015 YouTube partner data revealed that video music channel VEVO maintained the top position in the ranking with 42.2 million viewers. Disney/Maker Studios occupied the No 2 spot with 37.7 million unique viewers, followed by QuizGroup with 31.5 million, BroadbandTV with 28.6 million and Machinima with 28.5 million.