Sony Pictures Television kicks off environmental campaign


Michelle Clancy

| 29 September 2015

Sony Pictures Television (SPT) is to launch a worldwide environmental campaign across channels in 177 countries.

The effort, entitled Picture This, will utilise the channels' reach to engage viewers around environmental issues important to each market. SPT will then combine these local efforts into a worldwide effort to bring awareness to everyday efforts that can help protect natural resources.

"With the reach of our global networks and the passion of our storytelling, we will both engage the community and energise people to action by picturing a better environment," said Andy Kaplan, president, worldwide networks for SPT. "Collectively we can make noise heard around the world on behalf of issues that are central to everyone's wellbeing and do it in an entertaining way."

Picture This will include on-air and online elements, events and viewer participation opportunities. At launch, some of the topics will include: recycling in Russia and Italy; eliminating plastic bag use in Asia; waste disposal in India; saving the rhino in South Africa; urban gardening in Latin America; and deforestation in Romania.

Participating channels include: AXN, Sony Channel, Sony One, AXN Black, AXN White, Sony PIX HD, Sony SIX HD, AXN Sci-Fi, AXN Mystery, Animax, Sony Sci-Fi, Sony Movie Channel, Canal Sony, Crackle, SET, Sony Turbo, getTV and CineSony.