TRACE lines up Inverleigh production partnership



| 29 September 2015

Lifestyle specialist TRACE TV has increased its momentum in the rapidly emerging sportainment genre with a new four-year partnership with Inverleigh Media Holdings.

The two companies believe that their coming together and uniting their catalogues will result in 'the most significant and diverse' sportainment library globally.

Melbourne-based Inverleigh produces and distributes non-live premium sports entertainment and lifestyle programming, including weekly news and magazine programmes, catalogues and major event preview content for traditional and digital broadcast platforms.

The new deal will see it produce over 100 hours of original content per year for telecast on the TRACE Sport Stars international channels. Available in over 100 countries, TRACE Sport Stars is the first channel exclusively dedicated to sports celebrities. It claims to offer 'unique' behind-the-scenes access to athletes, offering 'an intimate and in-depth understanding' of their lives.

TRACE had previously commissioned Inverleigh to produce original programming over the past three years, spawning the successful National Icons and Football Stars formats, broadcast on the TRACE Sport Stars channels in more than 100 countries.

In addition to this production partnership, TRACE has appointed DSI by Inverleigh as its exclusive worldwide distribution partner to represent TRACE Sport Stars' programming catalogue for broadcast acquisition over the next four years.

"Broadcasters have recognised the appeal of sport entertainment making it an increasingly important component of schedules over the past 12-24 months," noted Inverleigh director, Matt Whytcross. "TRACE and Inverleigh have, in parallel, been pioneers in this genre which makes this alliance a natural progression in a long-term association."

Added TRACE Sport Stars CEO Laurent Dumeau: "We are delighted to renew our production partnership with Inverleigh, following a successful three-year collaboration ... having an extensive knowledge of our channel and its catalogue, and numerous years' experience in production and content commercialisation, I'm confident that Inverleigh is the relevant partner to succeed."