Electus to distribute Sinful Sweets internationally
| 30 September 2015
Electus International has picked up the tape and format rights for Pernel Media's Sinful Sweets.
The baking and travelogue series, which will air in the US on Cooking Channel this autumn, is one of the many offerings that Electus International will bring to the market at MIPCOM 2015 for the Australia, Canada, Asia and Latin America markets.
On Sinful Sweets, British chef and host Harry Eastwood travels the United States in search of the best bakeries and dessert makers. Each episode, he will visit three renowned eateries and join in on creating the delicious treats.
"Sinful Sweets transcends the typical cooking show format by bringing viewers along on a culinary trip, and we're excited to bring the show to audiences around the world," said Cyrus Farrokh, vice president, Electus International. "The series seamlessly merges cooking and travel, and we expect this series to resonate globally."