Netflix up in the air with Virgin America
| 30 September 2015
From over-the-top (OTT) to over land and sea: SVOD leader Netflix has now become the star in-flight attraction of Virgin America.
The US airline, part-owned by Sir Richard Branson, is to provide complimentary in-flight Wi-Fi access that allows new and existing Netflix members to enjoy their entire catalogue of films and TV shows. Content will be available on-board Virgin America's new ViaSat Wi-Fi–equipped aircraft — new Airbus A320s being delivered from Autumn 2015 to mid-2016 — to smartphones, tablets and laptops at no cost until 2 March 2016. In addition to offering free streaming through its new ViaSat Wi-Fi network, as of October 2015 Virgin America will also offer season one of Netflix original series House of Cards for free on the airline's recently upgraded Red touchscreen seatback in-flight entertainment platform.
"Netflix and Virgin America are both known for their focus on innovation and for shaking up their respective industries – so we're thrilled to team up to bring the best in technology and entertainment to the skies," commented Abby Lunardini, Virgin America vice president of brand marketing and communications. "These latest generation investments in our Wi-Fi and entertainment platforms allow us to provide the largest breadth of streamed content ever available at 35,000 feet."
"As Wi-Fi becomes more ubiquitous, it's going to be increasingly possible for members to enjoy Netflix wherever they want," added Bill Holmes, global head of business development at Netflix . "We're delighted to partner with Virgin America."