Hindi, Tamil channels to launch on DStv in Africa
| 01 October 2015
Sub Saharan pay-TV operator MultiChoice is introducing Viacom18's Hindi channel Colors along with Star Tamil and Star Hindi to its satellite platform DStv.
The three premium entertainment channels will launch on 15 October, with Colors available on DStv in 13 African territories and the two Star channels to subscribers in South Africa.
"In the seven years since it first launched, Colors has been a game-changer in the television industry with path-breaking content that has appealed to viewer sensibilities. As the channel launches on DStv in Africa, the channel's global penetration in more than 135 markets, with shows syndicated in over 100 markets, further reinforces our belief in our offerings and ability to match viewing preferences of our audiences," said Raj Nayak, CEO, Colors.
Colors, run by the 50:50 joint venture between Viacom and Network 18 Group, includes entertainment such as The Anupam Kher Show, Krishna Malram and Meri Aashiqui Tum se Hi.
Gurjeev Singh Kapoor, president Star International, added: "The carriage deal with Multichoice reflects Star Network's continued commitment to expand our channel offering to viewers worldwide. We are very pleased with our decision to make our premium Hindi and Tamil channels available to viewers in South Africa and look forward to a continued long-term relationship with MultiChoice."
Initially to be known as Star Tamil and Star Hindi, the channels will be re-branded Star Vijay and Star Plus from 1 December. They will carry popular content such as Mahabharat, MasterChef India, Coffee with Karan, Nach Baliye and SuperSinger.
The three premium pay-TV channels are being introduced in South Africa as DStv refreshes its Indian content. A combination of North and South Indian channels will now be offered to subscribers as a single Indian package for ZAR319 per month or ZAR205 as an add-on to another DStv package.
"The Indian community is very important to us – this is why we've reviewed our offering based on their feedback and created the new DStv Indian package. We thank our Indian customers for their loyal support over the years and trust you will enjoy the three additional entertainment channels," said Mark Rayner, COO, MultiChoice.
The carriage deals were conducted on behalf of Viacom18 by IndiaCast, and on behalf of Star India by Star Network, a wholly-owned subsidiary of 21st Century Fox and MultiChoice.