MTV appoints new president


Joseph O'Halloran

| 01 October 2015

Viacom's MTV division has named Sean Atkins as its new president to oversee all creative and business operations for the brand as well as sister networks, MTV2 and mtvU.

SeanAtkinsFormerly general manager and executive vice president of digital media and strategy at Discovery Communications, and with executive experience at HBO, and Yahoo!, Atkins has held leadership positions across development, digital media, production, strategy, marketing, product development, and consumer products. At HBO he helped conceptualise and build the HBOGo platform and responsible for driving Discovery original online video strategy and networks including Revision3, SourceFed, Discovery News and TestTube.

More pointedly given the nature of his new role and MTV's audience profile, Atkins was a driving force behind Discovery's 2012 acquisition of millennial-focused Revision3, among the first strategic acquisitions of a multi-channel network by a major media and entertainment company.

Atkins will report to Doug Herzog, president of the Viacom Music and Entertainment Group. MTV programming co-heads, Mina Lefevre, executive VP and head of scripted development; and Lauren Dolgen, head of reality programming and executive VP of series development, will report directly to him.

"Sean is smart, creative, passionate and remarkably energised about the sea change at hand in our industry," said Herzog. "The strength of MTV lies in its ability to constantly reinvent, and Sean's forward-thinking, versatile leadership will ensure our brand and business continue to evolve and deliver for our audience."