Orange international strategy sees executive realignment


Juan Fernandez Gonzalez

| 02 October 2015

As it aims to strengthen its position in up and coming markets such as Spain, Orange is changing its organisational structure in line with its new strategic plan.

Laurent Paillassot will become CEO of Orange Spain, which, with the acquisition of Jazztel, is set to become a leading convergent player in the Spanish market. The subsidiary currently represents more than 10% of Orange group's revenues.

Marc Rennard, who formerly led Orange's development in Africa and the Middle East, will be appointed deputy CEO in charge of customer experience and mobile financial services - one of two areas of diversification set out in the strategic plan.

Bruno Mettling will become deputy CEO for, and Jean-Marc Vignolles, who has been head of Orange Spain since 2007, will be his second in command as COO.

In addition, Jérôme Barré will be appointed senior executive VP of human resources, and Thierry Bonhomme will become deputy CEO of Orange business services.

"This new organisation has been thought out to support our strategic plan, Essentiels2020. I am especially proud of the talent that makes up the management team at my side," said Stéphane Richard, chairman and CEO. "These changes will take effect on 1 March 2016 in order to allow for the completion of certain particularly important projects for the Group, such as the preparation of our mobile banking offer and the integration of Jazztel"