Netflix targets teens with new original series


Joseph O'Halloran

| 02 October 2015

After the success of original series for a preschool audience, Netflix is now looking at content for older kids.

272820The subscription video-on-demand (SVOD) leader already has a dedicated section for kids featuring dozens of original series as well as TV shows and movies from partners such as PBS, Disney Channel, DreamWorks Animation, Mattel, Hasbro, Scholastic and Lego, all in a commercial-free environment.

Building on its partnerships with globally respected brands, the expansion will see Netflix add seven new original series for older kids beginning December 2015.

"Roughly half of our 65 million members around the world regularly watch kids content, and with the addition of these seven diverse original series we are continuing our strong investment in kids programming," said Andy Yeatman, director of global kids' content for Netflix. "We know kids love Netflix and that's in part because they never really outgrow us. We programme and recommend new TV shows and movies from preschool through their teen years and into adulthood."

New content will include new stories from LEGO Bionicle and LEGO Friends plus DreamWorks Animation's all-new original family sitcom, Dawn of the Croods. Netflix is also broadening its offering for tweens and teens with the live action show Lost & Found Music Studios, action-comedy Buddy Thunderstruck and anime inspired Glitter Force.