Telemundo unveils social TV, Apple Watch for US election coverage
Juan Fernandez Gonzalez
| 03 October 2015
Partnering with NBC News, Telemundo is to cover the US elections and previous debates through a digital millennial-aimed platform with social TV features and multi-platform support, including the first Hispanic news app for Apple Watch.
Under its signature banner #YODECIDO (I decide), Telemundo intends to inform and empower Hispanic voters nationwide. The platform will bring 275 hours of political coverage, coupled with the deployment of a digital platform designed to reach younger voters.
“The Latino vote will decide the future president of this country and therefore we have a tremendous responsibility with our audience”, said Luis Carlos Vélez, executive VP of network news for Telemundo. “Our response is #YODECIDO, the largest multiplatform news coverage effort in the history of Telemundo. We understand Hispanics have multiple points of view and concerns, and we want to celebrate that diversity and focus on providing the facts and covering all sides of the issues, not just one point of view”.
#YODECIDO will have emphasis on the deployment of interactive digital platforms at Telemundo.com and the Telemundo News digital properties across Facebook, Twitter, Instagram and Periscope. The network will launch a brand-new Telemundo News App, the first of its kind available for Apple Watch produced by a Hispanic Network.
Telemundo has also developed a WhatsApp channel to keep Hispanics informed throughout the electoral cycle. Users can subscribe by adding the number 786 473 2903 to their WhatsApp contact list and typing 'yo decido'.