VTR sees fall in share of Chile pay-TV market


Juan Fernandez Gonzalez

| 06 October 2015

Growing competition is gradually reducing the market share of Chile's main operator, VTR, although it still owns over 35% of subscriptions and seems to be regaining stability after several years of falling subs.

According to official market figures from the telecom authority, Subtel, the country's pay-TV is growing and neared three million subs by June 2015, 3.9% more than a year before. Satellite technologies lead the market with 1.5 million direct-to-home (DTH) subscriptions, but cable with over 1.4 million subs is not far away, mostly due to VTR's strength.

Still, VTR is far from owning 50% of subs, as it did back in 2010, or absolutely controlling the market as it did ten years ago, when over 85% subs belonged to the cable operator. But the company is adding some subscribers – taking the total to 1.02 million by June 2015 - but not enough to keep up with its competitors' pace.

Telefonica with 625,000 subs and a 21.5% share, and DirecTV (506,000 and 17.4%) are the second and third players, and are increasing their share in the pay-TV pie, while fourth place Claro (450,000 and 15.5%) is in a similar situation as VTR.

Chile's pay-TV sector keeps increasing and leads growth in Latin America. The Subtel data points to 66% of Chileans currently having access to a pay-TV service.