AwesomenessTV, Endemol enter international strategic partnership
| 06 October 2015
Global content creator, producer and distributor Endemol Shine Group has inked a deal with AwesomenessTV to extend the international reach of the leading MCN.
Under the terms of the multi-year deal, Endemol Shine Group's premium channel network (PCN) Endemol Beyond will launch local language, owned and operated AwesomenessTV channels in key markets outside the US, including the UK, France, Germany, Spain and Brazil. Endemol Beyond will also support and further grow the existing AwesomenessTV roster of talent-led channels in these markets, as well as incubate new talent and verticals across the network.
New original content created under the agreement will include long-form AwesomenessTV series and formats for both digital video and television distribution. Endemol Shine Group will work with AwesomenessTV to distribute formats as well as finished digital and television series, such as the sketch comedy series AwesomenessTV on Nickelodeon. It will also use its global distribution resources to roll out locally-created series and formats into new markets around the world.
"Partnering with Endemol Shine Group will enable us to expand our footprint to reach teen audiences in their local languages with content produced just for them," said AwesomenessTV CEO and founder Brian Robbins. "We will also be able to offer creative talent in these markets the same opportunities as those in the US, including brand deals, marketing support and premium production."
Added Endemol Beyond International managing director George Ramme: "AwesomenessTV and Endemol Shine Group are ideally matched as two creatively driven companies with fast growing digital networks that break the mould of the traditional MCN. AwesomenessTV has undergone explosive growth in recent years by building a powerful global brand, which already has a loyal worldwide fan base outside the US. This partnership will amplify both their network and ours, whilst launching new talent and content with strong advertiser appeal, which can play across digital and TV platforms around the world."