Keshet International partners with Huace Group/Croton Media



| 06 October 2015

Huace Group/Croton Media, one of China's largest production companies, is teaming with Keshet International on scripted and comedy series.

The two-way deal will see Huace Group/Croton Media develop local versions of KI's scripted properties Traffic Light and Loaded for Chinese audiences. In addition Keshet Studios is optioning Huace Group/Croton Media's Dating Hunter for the US market, said to be the first ever Chinese format to be re-versioned for the territory.

The KI projects are in pre-production and broadcasters are yet to be attached, but it is estimated that the Chinese version of Traffic Light will be produced in 2016-2017 and broadcast in 2018. The KI titles will become two of a handful of scripted formats to be imported to China from outside of Asia and it will be the first time either format has been re-made in Asia.

Commenting on the deal, Alon Shtruzman at Keshet International, said: "I'm delighted to announce this reciprocal deal with Huace Group/Croton Media which demonstrates the versatility and global appeal of each company's formats. It is also a firm step towards furthering our growth in the burgeoning Chinese market."

Huace Group/Croton Media vice president Liu Zhi added: "Huace Group/Croton Group is dedicated to creating and distributing scripted TV properties with global appeal. We are looking forward to an open collaboration with KI, from which we can broaden our business vision, enhance our strengths and complement each other towards achieving a 'win-win' for all. We not only produce scripted shows that are loved by Chinese audiences, but via KI's global distribution business we can share these Chinese stories with the world. This deal is not only a 'win-win' for content, but also an innovative move in distributing Chinese TV drama to the international market."