all3media distributes Studio Lambert formats in LATAM
Juan Fernandez Gonzalez
| 07 October 2015
Independent distributor all3media has expanded its portfolio from Studio Lambert, as Undercover Boss and Gogglebox go into production for new LATAM territories and new formats debut at MIPCOM.
Following the recent announcement of its commission for Globo in Brazil, Undercover Boss is now also heading to Chile, as a local version has been commissioned by Chilevision to air in 2016. The recent debut of Undercover Boss in Brazil marked the first Latin American adaptation of the format, with the first episode reaching an audience of 30 million people on Globo.
The BAFTA-winning format Gogglebox has also been signed up in Argentina, with Telefe commissioning a series.
"Gogglebox is a format that we have been evaluating for some time and we have recognised the impact that the show generates with every adaptation that airs worldwide," said Darío Turovelzky, programming manager at Telefe. "We know it is a huge success not only on screen but also on social networks and digital platforms. The diverse content we schedule at Telefe is for the whole family, and Gogglebox is a show with which everybody can identify."
In addition, all3media International is set to debut a host of new formats from Studio Lambert at MIPCOM. Two originals for the UK audience, The Fear sees aspiring horror film-makers entering their most terrifying short films for screening to a cinema audience, and Travel Guides is the new entertainment format that discovers whether one person's paradise is another's hell on earth.
"It's fantastic to be able to confirm these major new deals in Latin America for Undercover Boss and Gogglebox as MIPCOM starts," said Steve Macallister, CEO at all3media International. "Studio Lambert is renowned for developing some of the world's most successful formats and we're delighted to bring these to international audiences."