Univision launches online, mobile hub for Hispanic NBA fans
Juan Fernandez Gonzalez
| 07 October 2015
Univision Deportes, in partnership with the NBA, is to launch the official Spanish-language NBA website, serving as an online and mobile hub for Hispanic basketball fans.
The site features live updates of each NBA game, post-game highlights and stats for each player and team in the league. Additionally, the platform includes exclusive content relevant to Hispanic fans, including news coverage and interviews with the players and coaches and video footage of the best plays of each game.
"Univision Deportes is the home of sports for Hispanic America," said Juan Carlos Rodriguez, president of Univision Deportes. "This partnership with the NBA is a testament to the power of our brand to reach this crucial Hispanic fanatic."
"The NBA and Univision's historic partnership has helped to expand the game's popularity," said NBA senior VP, digital media, Melissa Brenner. "With the new éne•bé•a website, we will build on that success to provide our Spanish-speaking fans with even more captivating digital content and breaking news stories.