MSM seals content deal with NBC Universal


Rebecca Hawkes

| 07 October 2015

Multi Screen Media (MSM), the operator of Sony Television's channels in India, has inked a multi-year content deal with NBC Universal to air its new release films.

"We always strive to get top quality content for our viewers. With access to Universal's movie titles, we have put ourselves in a position to get the best movies that Hollywood has to offer," said NP Singh, CEO, Multi Screen Media.

NBC Universal, which is riding the success of Minions, Jurassic World and Fast & Furious 7, each crossing the US$1 billion mark in the worldwide box office in a single year, will now make these and other blockbuster movies available to MSM's English language film channel Sony PIX.

Among other recent films heading to the Indian pay-TV channel are Ted 2, Pitch Perfect 2, along with library franchises Jurassic Park, The Mummy, The Fast & Furious, The Hulk, Despicable Me, Rambo. Sony Pix will also have access to Gladiator, King Kong, Schindler's List, Ted and Notting Hill as part of the deal.

"With one of the world's fastest growing major economies, we see tremendous growth potential in India and this deal reinforces how important this market is to NBC Universal. Further, we have always had a wonderful relationship with MSM/Sony PIX and are thrilled to partner with them to expand our reach in India and bring Universal's new blockbuster hits and beloved library titles to their viewers in India," said Belinda Menendez, president, distribution & networks, NBC Universal International.

Saurabh Yagnik, EVP and business head, Sony PIX, added: "We have been aggressively strengthening our library through the right investments and our existing long-term deals with Sony Pictures Entertainment, MGM and Lionsgate have been successful. Now, our association with NBC Universal is another step in consolidating our leadership position."