Hulu, Viacom expand exclusive content partnership


Michelle Clancy

| 07 October 2015

Rapidly growing over-the-top (OTT) firm Hulu has expanded its content partnership with Viacom to gain exclusive subscription video on-demand (VOD) rights to selected top-rated series.

In addition to gaining the sole rights to programming from Nickelodeon, Comedy Central and MTV, the multi-year agreement makes Hulu the exclusive SVOD home to past and future seasons of certain popular titles from Comedy Central including the comedy series Inside Amy Schumer, Broad City, Drunk History and Key & Peele, as well as MTV hits Faking It and Finding Carter. Additional seasons of Workaholics, Awkward and Catfish: The TV Show are also now available to stream on Hulu.

The deal also expands Hulu's offering of exclusive kids' programming from Nickelodeon. Full past seasons of Nickelodeon programming that have never been available on Hulu and are now exclusive to the service include Teenage Mutant Ninja Turtles, Rabbids Invasion, Sanjay and Craig, Breadwinners, Bella and the Bulldogs, and The Thundermans. In addition, all episodes of nostalgic kids' series Doug and Rugrats, as well as T.U.F.F. Puppy, and Planet Sheen, will become available. These join Nickelodeon library series including Ren & Stimpy, The Wild Thornberrys, Drake & Josh, Hey Arnold!, The Adventures of Jimmy Neutron: Boy Genius, Danny Phantom and others, which will remain on Hulu.

"Viacom has been an important partner of ours since we struck our first deal with them over five years ago and our relationship has only grown since then," said Mike Hopkins, CEO of Hulu. "Today, we are not only extending our deal, but we are adding more premium content than ever from their popular family of networks."

The deal continues the two companies' existing relationship under which full episodes of late-night shows including The Daily Show with Trevor Noah are available to stream on Hulu the day after airing on linear broadcast, and current seasons of selected shows from Viacom's media networks remain available to stream on delay after airing on linear broadcast.

All Viacom series will be available to stream on Hulu with a subscription for $7.99 per month with limited commercials and $11.99 per month with no commercials.

"We are thrilled to be expanding our successful relationship with Hulu as they continue to build an even bigger and better service for subscribers and our passionate viewers," said Philippe Dauman, Viacom president and CEO. "Hulu has been a great partner for Viacom for many years. They have a commitment to their customers and brand partners and value how Viacom's popular range of youthful brands and programs create a better experience for Hulu users. We also value the promotional and marketing support they provide for our brands and shows."