The TV Entertainment Reality Network (TERN) is to tap joiz Global for interactive and data collection capabilities to enhance its newly launched INSIGHT Ultra HD channel.
joiz studio cameraThe Netherlands broadcaster and producer will use interactive, data collection and cross-platform analytics services with the social TV software to monetise audiences across platforms on the new factual entertainment channel.
The online platform will allow INSIGHT viewers to register for free, create a profile and actively engage with the new channel, sharing comments and content, voting in polls, participating in competitions and accessing a loyalty club as well as connecting and communicating with each other. A dedicated INSIGHT app is available for iOS and Android and can be downloaded from the Apple App and iTunes stores and Google Play.
"INSIGHT is at the vanguard of the ultra HD movement and is set to become a pioneering force in the new broadcasting landscape," said Samuel Gähwiler, managing director of joiz Global. "Integrating the proprietary technology from joiz Global with the channel's state-of-the-art linear broadcasts will create a truly immersive experience for viewers. This approach will build a dynamic, engaged community and offer INSIGHT valuable data to help monetise audiences across all platforms."
"Viewers are increasingly watching content on multiple devices so broadcasters and advertisers must find whole new ways to connect, entertain and engage with them," added TERN CEO Mariam Zamaray. "Not only will joiz Global's community marketing solution empower INSIGHT to place viewers at the very heart of the action, it provides our advertisers and business partners with whole new ways to attract and interact with audiences."
Read more: TERN takes joiz Global for social element on ultra HD network | Social TV | News | Rapid TV News http://www.rapidtvnews.com/201510074...#ixzz3ntDta09j
Follow us: @rapidtvnews on Twitter