Keshet appoints Telefe as Boom!'s international hub


Juan Fernandez Gonzalez

| 08 October 2015

Keshet International is to launch an international production hub in partnership with Argentina's Telefe for its game show Boom!, available for use by all licensees of the format worldwide.

The partnership, announced at MIPCOM, follows a recent agreement that will see Keshet and Telefe co-developing entertainment formats for global distribution.

Launched on 30 September, Telefe's local version of Boom! became the slot leader across Argentina with an average share of 32.9%. The same studio is now available to licensees along with a full production crew so that international productions need only supply the cast and showrunner.

Boom!'s Spanish series continues to draw high audience shares for Antena 3 since it launched in September 2014. The format has also aired in Hungary (TV2), Kazakhstan (Channel SEVEN), Chile (TVN) and Uruguay (Canal 10, finished Spanish version), with a total of more than 400 episodes commissioned worldwide to date.

Keshet's game show has also performed well in the US on FOX, and new versions for Cambodia (Bayon TV) and Peru (America TV) are in the pipeline.