Asia TV deploys Aframe cloud platform


Rebecca Hawkes

| 08 October 2015

US-based distributor of South Asian content Asia TV has streamlined its global video production operation with an Aframe cloud platform.

The distributor, which provides pay-TV network Zee TV and its Z Living health and entertainment brand to viewers in the US, claims it is now able to move video without delay between advertisers and its offices on the US east and west coasts, Mumbai, London and Singapore.

"Aframe has let us eliminate all of the waiting and realise huge savings in shipping costs. More importantly, we no longer have to wait for hard drives and tapes to reach their destinations or worry about damage or corruption of the media," said Mike Tuttle, broadcast operations manager, Asia TV USA.

"We store our entire library on Aframe so if clients want something in its original format we just send a link and the delivery is done."

The distributor's Aframe seats are used globally for a range of tasks. In LA, the creative team uses Aframe to preview shows and find clips for promos, while the New York sales team use it to receive and review ads from clients, then forward the links for broadcast. Syndication teams elsewhere in the world use Aframe to download low-res clips to iPads to take to client meetings.

With Z Living expanding into Latin America, Russia and Dubai, Asia TV's team in Mumbai creates NTSC and PAL versions of the network's Hindi content in an unmixed format so it can be overdubbed in Spanish, Portuguese, Arabic and Russian.

It is then uploaded to Aframe for the Miami team to translate it, upload it to Aframe for the New Jersey team to pull down, compose in the Avids, before uploading the show masters to Aframe for broadcast.

"What we have in place is truly a worldwide workflow," added Tuttle. "I can't imagine how we could run our current operations or drive our push into Latin America without utilising a cloud-based solution."