Monterosa secures 1.2MN series-A funding round



| 08 October 2015

Leading multiscreen activation and second-screen technology specialist Monterosa has announced a major fundraising and key additions to its board.

The 1.2 million fundraising was led by boutique investment firm 24Haymarket and included Angel CoFund and Robin Shenfield, CEO of global advertising visual-effects company, The Mill. Marek Gumienny, a founding director of 24Haymarket, has joined the board, with Shenfield appointed as chairman.

Monterosa says that it will use the cash injection to accelerate the company's growth into sports marketing and activation for global brands, rights-holders and broadcasters, and to further develop the company's LViS platform. The development follows the recent addition of Adidas and World Rugby to Monterosa's sports roster, in addition to broadcasting deals with BBC Worldwide, TF1 and Talpa.

Commenting on the move, Monterosa CEO Tom McDonnell said: "These developments are a huge boost to our recent success in addressing a global opportunity; namely helping brands, sports rights-holders and broadcasters drive greater audience engagement and capture data across multiple screens and channels. Having developed a platform that is both scalable and applicable to a diverse range of creative content, we now have the firepower to take the company and platform forward."

24Haymarket's Marek Gumienny added: "We are very impressed with the early-stage adoption of Monterosa's platform across the media spectrum from major international broadcasters to content producers, rights-holders and brands. We are delighted to invest in partnership with Tom and the rest of the team and to support their vision of continuing to build the pre-eminent multiscreen activation platform combining leadership in technology and creative solutions."