Yahoo partners with Chevy on Ana Gasteyer Web series


Michelle Clancy

| 08 October 2015

Yahoo is partnering with Chevrolet to kick-off a nine-episode Web video series, Going There with Ana Gasteyer.

Actress /comedian Ana Gasteyer and celebrity guests will discuss their lives as parents, their kids and the need to complete their never-ending 'to-do' lists, all while running errands together in the new 2016 Chevrolet Traverse.

The series will also be accessible through the Yahoo Parenting digital magazine.

Celebrity guests include Maya Rudolph, Jenna Fischer of The Office, and Jessica St Clair of Playing House and the movie Bridesmaids. A new episode will air weekly and feature many autobiographical elements, with Ana, a producer for the series, drawing inspiration from her real-life experiences with her two children, ages 13 and seven.

Yahoo continues to beef up its over-the-top (OTT) content and make use of hybrid sponsorship deals, such as a recent campaign with Honda and the popular comedy series Community.

As the show sponsor, Chevrolet will use advertising on Yahoo, as well as syndication of the videos to share the content with an even wider audience. Yahoo will also produce additional pieces of content featuring interviews with celebrity guests, as well as moms and dads of all stripes, for the Going There site.

The series is from Ellen DeGeneres' A Very Good Production in association with Warner Bros' short-form digital studio Blue Ribbon Content. The series was created by Libby Silverman and Blue Ribbon Content's Zoe Friedman. DeGeneres and Jeff Kleeman are executive producers.