Fuse transcends original series premieres


Michelle Clancy

| 08 October 2015

Fuse has had its best-ever set of series premieres for the autumn US TV season.

Fuse, which targets Millennials ages 18-34 and recently re-launched, had the top original series premieres in its history for that group with Transcendent. It also broke its records for households and persons 2+ (Fluffy Breaks Even). And, Big Freedia: Queen of Bounce delivered the highest-ever season premiere on Fuse in the 18-34 demo for its season four premiere.

The Fuse original programming line-up also performed strongly among its core Latino and multicultural audiences. For example, Fluffy Breaks Even delivered 83% more Hispanic viewers than the network delivered on average in 3Q 2015. Additionally, Transcendent and Big Freedia attracted audiences that were 79% and 75% African American, respectively – significantly higher than the network's previous 3Q 2015 (53%) and 2015 year-to-date (47%) averages.

"When we made the decision to re-launch Fuse as a network that goes beyond its music roots, we knew that our success would rest largely on the audience reception to original programming that is provocative, honest and relevant to young, Latino and multicultural Millennials. One week in, and we are already seeing our investment in unique talent and creative storytellers pay off," said Fuse Media president Bill Hilary. "This is of course only the first step, and we can't wait to roll out the rest of our new line-up as this new Fuse brand continues to grow."