Planeta Junior adds Dori Media content for Spain
Juan Fernandez Gonzalez
| 09 October 2015
Following sales to Israel, Indonesia and Vietnam, Dori Media has sold its new romantic comedy to Spain's Planeta Junior in a deal announced at MIPCOM.
The agreement was signed between Nadav Palti, CEO of Dori Media Group and Ignacio Segura, managing director of Planeta Junior during the event.
Esperanza Mia is a co-production from Dori Media International and Pol-Ka Producciones, and has recently been sold to a number of countries, airing next month in Israel and Indonesia.
In Argentina, where it premiered on Canal 13, Esperanza Mia achieved an average rating of 16.4 with a 20% audience share, driving the channel to buy 180 episodes of the show.
The series has also launched live shows, and 60 have already sold out across Argentina. In addition, Esperanza Mia merchandise has taken off, with sales of T-shirts and CDs highlighting the show's popularity.
Planeta Junior, a children's and youth entertainment company owned by the Planeta and De Agostini Group, is also attending MIPCOM and MIP JUNIOR to showcase its own content portfolio, including the series Mutant Busters, Bubble Bip and Oliver Rock.