South Africa's ShowMax seals content deal with ITV Studios


Rebecca Hawkes

| 09 October 2015

A package of 125 hours of content has been sold by ITV Studios Global Entertainment (ITVS GE) to the newly launched South African subscription video-on-demand (SVOD) service ShowMax.

ShowMax, owned by media conglomerate Naspers, has acquired ITV Studios' new action-adventure series Jekyll and Hyde; the first three seasons of the drama Rectify and period drama Mr Selfridge; the first season of Good Witch; the event drama Texas Rising; and the first three seasons of ITV Studios' crime franchise Vera.

"Our goal from the outset has been to establish ShowMax as the most comprehensive, high quality SVOD content collection in Africa. We're delighted to partner with ITVS GE to add these incredible programmes to the platform and look forward to a great working relationship," said Victor Eckard, head of content, ShowMax.

Dan Gopal, executive VP of EMEA distribution and global digital partners for ITV Studios Global Entertainment, added: "Our aim is to make our premium content available for viewers to watch whenever and wherever they like, so we are delighted that South African audiences will have the opportunity to enjoy some of our most popular recent dramas."