RR Media announces multiscreen value-added online sports services



| 09 October 2015

Global media services firm RR Media, in partnership with Pi Telecom, is to offer dedicated premium and subscription-based content to worldwide audiences from any screen.

RR Media says that at the same time providers have increased monetised opportunities with subscriptions, advertising, merchandising and social media experiences. Users can also access and watch on-demand and exclusive content and services from sports federations, leagues, teams, broadcasters, channels and media rights agencies. Other options could include on-demand and live streaming content channels; archive content, multi-lingual content; and services such as merchandise and ticketing and accessing social media.

The platform already sees use with football giants Barcelona for its Game PASS service, offering users the ability to watch on-demand the likes of Lionel Messi, Louis Suárez and Neymar, in La Liga, the Copa del Rey and the Champions League, along with exclusive content about the players. The new service can be offered as a fully managed service, where RR Media takes full responsibility for the management of the platform, or alternatively as a white label.

Commenting on the move, Elad Manishviz, RR Media CMO said: "This joint solution [with Pi Telecom] gives sports customers a highly flexible and scalable platform to broaden the reach and availability of premium sports content to worldwide audiences, enriching viewers' experience and generating new revenues. It offers us an effective way of bridging the gap between the traditional broadcast world and new digital media capabilities."