DIRECTV launches boxing VR app


Michelle Clancy

| 09 October 2015

DIRECTV is taking its first jab at virtual reality (VR) with a boxing app.

The Big Knockout Boxing (BKB) VR App delivers highlights from the 27 June BKB fight event at Mandalay Bay in Las Vegas. It's available for Samsung Gear VR Innovator Edition and Cardboard (Android and iOS) headsets, and via the Samsung Milk VR, a premium virtual reality service.

The BKB VR app was designed as a short-form immersive experience focused on presenting a selection of the most exciting fight moments. The app's immersive content was filmed by a five-camera system designed to capture the event from the perspective of a fan in the audience. Users can select different fight highlights and close up camera feeds.

"We know that VR can be a deeply engaging entertainment medium. It delivers a compelling sense of 'being there' that's unmatched by any other technology," said Jon Molod, vice president of Digital Entertainment Products Group, DIRECTV. "We believe that much of VR's growth will be mobile-driven. As the technology evolves we hope to find new ways to use VR to enhance not just BKB, but all sports experiences."

Boxing continues to be a value-add for TV. For instance, Premier Boxing Champions (PBC) recently debuted on Bounce TV, in a bid to diversify its audience.