PBS America to launch on Freesat


Michelle Clancy

| 09 October 2015

PBS America, the factual channel from America's Public Broadcasting Service, is launching on Freesat from 29 October.

Since launching as a pay-TV channel in the UK four years ago, PBS America has carved out a niche in the factual market by showcasing high quality, in-depth and balanced science, history and current affairs programming. During this time it has doubled its share of viewing. Launching on Freesat, the UK's subscription-free satellite TV service, should widen its audience further.

"Over the last four years we have built a high quality audience for well made American history, science and current affairs programmes," said PBS America's general manager, Richard Kingsbury. "We've always had a lot of interest from free-to-air viewers who enjoy quality docs and so it's wonderful to be able to reach them at last. I'm confident that the Freesat launch will further accelerate the growth of PBS America."

PBS America is also the home of the legendary filmmaker Ken Burns. To mark the channel's launch on Freesat, PBS America is scheduling a special Ken Burns Season that will run for six weeks from 1 November.

Paul Gilshan, director of marketing and communications at Freesat, added: "With over 200 channels on offer to our viewers, we're always pleased to bring a wide range of compelling programming to the UK free-to-air market and, with PBS America now joining Freesat, the line-up just got even better giving viewers the opportunity to watch award-winning factual programming, totally subscription-free."

PBS continues to make inroads in the UK. Before the Freesat announcement, the BBC and PBS announced four new co-productions as part of their overall partnership deal