beIN hits ratings gold with Madrileno derby


Gabriel Miramar-Garcia

| 09 October 2015

beIN SPORTS, the international sports network, continued its positive ratings trend this past weekend, with the Madrileno derby.

The la Liga match-up featured city rivals Atlético de Madrid vs. Real Madrid. According to Nielsen Media research, the broadcast delivered an average of 493,000 total viewers across both beIN SPORTS and beIN SPORTS en Español. The Spanish-language broadcast of the match was No 1 in sports programming among Spanish-language cable networks on Sunday 4 October.

Drawing an average of 325,000 total viewers on beIN SPORTS en Español, the match out-delivered the Liga MX UNAM vs. Guadalajara match, which had an average of 263,000 total viewers on Univision Deportes; the CONCACAF Olympic Qualifier, with an average of 152,000 total viewers on NBC Universo and the Bundesliga, Leverkusen vs. Augsburg match, with an average of 148,000 total viewers on Fox Deportes.

The news follows beIN Sports' announcement that it will offer exclusive English- and Spanish-language live coverage of the South American Conmebol World Cup qualifiers. Slated for Thursday 8 October and Tuesday 13 October, the broadcasting of Conmebol's first two rounds will be complemented by special network programming and featured guests throughout the week.