Colombia to host HBO's OTT Latin America launch
Juan Fernandez Gonzalez
| 10 October 2015
Before the end of the year, Colombia will see HBO GO's arrival as a standalone service, becoming the first step in HBO Latin America's over-the-top (OTT) expansion throughout the region.
The OTT and video-on-demand (VOD) platform will be gradually launched in Latin America, including Brazil and the Caribbean, although no schedule has been unveiled yet.
HBO GO, which is currently available as a bounded service for HBO/MAX pay-TV subs, will work as an independent platform, offering VOD and streaming content for connected devices.
“We have noticed changes in consumers' consumption habits, which is why we're launching HBO GO as an on-demand, independent service,” explained Emilio Rubio, HBO Latin America's CEO. “We are adding flexibility to our TV distribution model, delivering a new way of consuming content”.
HBO GO has over 2,500 titles, including the whole HBO catalogue for Latin America, and the most recent US productions, Hollywood movies, documentaries, and international and independent films from MAX. The OTT service will also add a multi-language option, with Spanish, Portuguese and English, in both audio and subtitles.
“HBO's subscribers love TV entertainment and all our fans should have access to HBO GO," added Rubio. “Our main goal is to increase the reach of HBO's brand as a valued offer and more people can participate in the social wonder our content creates.”