NBC Universo scores Hispanic ratings highs with Olympic football qualifiers


Michelle Clancy

| 11 October 2015

NBC Universo ranked No. 1 in Hispanic cable for primetime this week with the CONCACAF Men's Olympic Qualifying Tournament, featuring Mexico vs. Honduras.

The 7 October telecast delivered 202,000 adults 18-49 (306,000 total viewers 2+), according to Nielsen. The telecast also ranked No. 4 among all cable programmes in total day, regardless of language, with Hispanic adults 18-49.

Overall, NBC Universo out-delivered the competition in primetime that night by more than 100%, averaging 113,000 adult 18-49 viewers, according to Nielsen. After the match, the telecast of the network's re-enactment reality crime series, Fugitivos de la Ley, ranked as the No. 1 Hispanic cable programme during its timeslot among adults 18-49 and total viewers P2+, delivering 50,000 and 86,000 viewers, respectively, according to Nielsen.

Last week, NBC Universo also won the night with adults 18-49 on 29 September, with the Liga MX soccer match featuring León vs. América, which averaged 205,000 adults 18-49 (337,000 total viewers 2+), according to Nielsen. That night, the network averaged 99,000 adults 18-49 (160,000 total viewers P2).

CONCACAF Men's Olympic Qualifying Tournament action will continue on the network on 13 October, with the third place match and final match. The countries that will be playing in these games for the right to advance to play at the 2016 Summer Olympics in Rio de Janeiro include Mexico, Honduras, Canada and the US (fixtures to be determined).